Write 6 pages thesis on the topic online business promotion. Businesses and other productive sectors used to experience problems carrying out their duties due to the communication breakdown and the ineffective methods which used to exist (Barnes, 2000 P. 34).According to Mwenda (2004), for one to appreciate the importance the new computer-aided communication can have, he/she must consider the dynamics of the same in that, it has made the world a global village since every one of us can communicate with his/her accomplices everywhere they are instantly (P. 41).Businesses have been made efficient since the transactions are made over the net in a faster way than we could have imagined sometimes back, advertisements are nowadays being made over the net, which is cheap. The important sectors of our economies are now safe in terms of communication due to the coming of this technology. The Internet has been used for so many beneficial activities in sports, culture, and the general wellbeing oh the human race (Richmond, J 2003 P. 102).On the same note, websites are being used by organizations to market their products and also to carry out transactions. For them to be efficient they should be well planned for and the organization of the materials should be in order. In addition, it should be attractive to the users.Intuitive and good level of innovation as well as easy navigation is an important issue for every website that is to sell the ideas of an organization. Poorly designed web pages cause confusion, frustration, and total dissatisfaction to would be potential customers. This can sometimes cause them to opt-out of using your services and consider using that of your competitor. With website metrics data, a company can test different operations to see how potential customers react and view the data to determine the overall navigation style for your site to take a notch higher.The use of website metrics is also called website analytics and is a tool for enhancing customers’ experience as well as ensuring that .online success has become a necessity (Agnes, B 2006). .
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