Need help with my writing homework on The Underlying Influence of Advertising. Write a 1750 word paper answering; This paper will comment on the advertisements in popular magazines like Time, Newsweek, Sports Illustrated, Cosmopolitan and the like and make comments on their specific appeals to audiences based on seven separate characteristics: age, culture or ethnic background, social status and education, income and occupation, religion, political affiliation, and gender. It is natural and desirable for marketers and advertisers to aim their advertisement at specific groups of potential or actual customers called the Target Market, based on common characteristics as defined by their particular demographics, psychographics, and lifestyle values. Trying to target everyone with one advertisement would admittedly be difficult- people are different and have distinct needs, desires, and aspirations that have to be catered to. One may be influenced by price, another by quality, and a third by size and convenience of the product or service being offered. We will now try to choose and understand the audience appeals of five advertisements based on the various appeal characteristics as outlined above. Both verbal and visual appeals are generally used to attract and ensnare buyers into trying out a product or service. While it was previously okay just to advertise the benefits of a product or service and nothing more, hoping that the buyer would buy and try the product or service out of sheer need or curiosity, today’s marketers try to shove .the item down our throats. Suave and sophisticated, colorful and appealing advertisements with words, pictures, and subtexts clearly designed to engage the reader and induce him or her to take action without delay is what today’s ads are all about. It seems that the customer will miss a golden chance to avail a unique opportunity to try out the product or service before anyone in the neighborhood does.
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