I need some assistance with these assignment. journalism, mass media and communication Thank you in advance for the help! The research has a focus on the media product of streaming movies and music. The term streaming music and movies has the meaning of the customer having the ability to watch a particular movie as the provider presents the same. This media product has a history of being available in the 1920s, although not as developed (Ammori, 2009). George Squier gained the patent that enabled him to have the right to use electrical lines to transmit and distribute signals over the radio. This technology has since developed over the years, and especially due to the rapid growth and development of the Internet. This was due to the presence of increased network bandwidth and the accessibility to networks through the internet.As of 1995, there were various business developments with streaming media and businesses fought over the rights to have the exclusive ownership of the technology of streaming media. Real Networks was among the first companies to stream live broadcasts over the radio, but it had to involve in a legal war with the Microsoft Company over the rights of streaming media. With the introduction of the HTTP protocols by the Move Networks Company, it was possible to have faster streaming of movies and music over the internet without the common earlier issues of bandwidth, reach, and scalability (Miller, 2008). This was possible due to the contribution of the Flash Player in the creation of Web 2.0. . As such, Netflix used this technology in 2008 to develop its own technology of the Watch Instantly service of streaming movies and music. As a company founded in 1997 by Reed Hastings, the Netflix Company started as a company renting out movies to its various customers through the use of DVD players. The customers had to subscribe to the rental services of the customers. However, the company realized that it is using a lot of finances and inconveniences in delivering the movies to the customers through the postal services (Ammori, 2009). As such, Netflix decided to take advantage of the internet to form the technology of streaming instant movies and music to its customers, at a subscription. The company is now the largest company in America offering streamed movies to the customers and it has managed to expand internationally to other countries.
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