Hi, I am looking for someone to write an article on cda analysis of an advertorial from the music industry Paper must be at least 2750 words. Please, no plagiarized work! The idea too is to differentiate Spotify from the big music labels that make use of big celebrities in order to push music and their products. In this Spotify campaign, the focus is on ordinary people and their intimate and personal stories. There is a preference too for alternative media, such as social media platforms and the Internet, to highlight the pitch of Spotify as a technology firm rather than a music company in the mold of the traditional labels. The focus of the campaign moreover is the United States, as well as Germany and Great Britain (O’Leary 2014. Spotify 2015). The first part of the paper is an advertorial that comes with a graphic to complement the advertorial, and the second part performs an analysis of the advertorial text making use of the CDA tools outlined in the instructions, namely framing, backgrounding and foregrounding, omission, presupposition, discursive differences, and collocation. The paper also presents additional research pertaining to the reconstruction of the campaign, and the aspects of the discursive and social practice of the campaign (Wayvs 2014. Jorgensen and Phillips 2002, pp. 60-95). II. AnalysisA. CorpusThe people in the advertorial are fundamentally ok. They are having a good time, and their memories tied to a favorite piece of music are positive, fun, joy-giving, and reflect coolness on the part of the people narrating their stories. The hashtag #thatsongwhen is a prompt for people to tell stories and then to associate those personal stories with a piece of music. This takes off from the way people normally get to remember things that happened in their lives when they hear certain songs. There are various ways by which this advertorial tries to connect with its audience of music lovers and ordinary people. The development of the advertorial is a natural parallel to the way ordinary people tell stories when they hear songs. The people are portrayed as revealing something about themselves, being vulnerable, and this can trigger empathy and a sense of wanting to take in the person into one’s confidence.
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