Complete 5 pages APA formatted article: The Food Consciousness through the Media and Communication. The food media is one which is based on creating a culture of food and well – being of those in society.The food media is one which is applicable to specific target markets and is used within advertisements and other mediums that target groups of individuals who are responsible for eating habits (Siro, Kapolna, 456: 2008). Traditionally, the food media targets women that are in the home, specifically with a focus on housewives that are trying to find the best options for keeping the family healthy. However, the food media was first established by creating an opinion of what tasted the best and what should be desired to eat because of the ease of cooking and the most desirable food for cooking and eating. The concept created was one which was based first on personal preferences, all which had flavors which created a response with experience and mood (Lumby, Probyn, 126: 2003).The experience and mood with the demographic of housewives is one which has been followed with the contemporary parts of which foods are best to eat. The main concept is to follow the modern lifestyle and the changes which are associated with this. The media which has followed through with this is based on fast foods, processed foods and easy to make ingredients (Miller, 112: 2007). The population focus is based on working men and women, youth and those who need help with faster meals that are convenient. The phase for processed and fast foods was noted to change the demographics, specifically with more women who began to consume the fast foods and in turn had a higher body mass index. Most women who began to consume these foods were working and needed higher energy intakes with the food (Jeffrey, French, 277: 1998).The changes with food consumption are now based on the continuous mass production of specific foods as well as appeals from those who are interested in healthier choices. The energy and fat intake has decreased from 42% in .1970 to 38% in 1998. however, caloric intake has increased by 3%. . Fruits and vegetable intake in 1970 has also grown by 24% consumption in 1998.
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