Book Title: The 22 Immutable Laws of MarketingAuthors: Al Ries and Jack TroutISBN: 978-0887306662•A short summary of chapter 16: the law of singularity, in your own words.chapter 16 only• Your pick of the most important sentence in the chapter (and why).• Identify 3-5 out-of-date examples in your assigned chapter and provide reasoning or possible updates.
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